Adriana, your background, MBA, and diverse skill set position you perfectly for roles that combine strategic thinking with creativity. Transitioning into a higher-professional realm that leverages your expertise while moving away from strictly cash management is achievable, particularly with your mix of analytical and communication strengths. Here are a few tailored suggestions for roles and paths you might consider:

1. Marketing Strategy and Analytics

Your writing and marketing background, combined with your analytical skills, make you a strong candidate for strategic marketing roles that focus on campaigns, performance analysis, and ROI.

• Potential Roles:
  • Marketing Strategist or Marketing Manager
  • Content Marketing Lead (strategic focus on B2B/B2C audiences)
  • SEO/SEM Specialist (using tools like Positional SEO)
  • Marketing Operations Specialist
• **Why This Fits:**These roles capitalize on your MBA, leadership experience, and writing prowess. They also offer a more "intelligent" work style where strategic decision-making and creativity are key.

2. Operations and Project Management

Your achievements in process optimization, software transitions, and collaboration align with roles that require operational excellence and leadership.

• Potential Roles:
  • Operations Manager
  • Project Manager (Finance/Marketing/Technology)
  • Change Management Consultant
• **Why This Fits:**These roles require leadership, cross-functional collaboration, and process improvement—areas you’ve already excelled in. They also provide the hybrid or remote flexibility you're seeking.

3. Financial Strategy and Advisory Roles

With your cash management expertise and understanding of fintech, transitioning to a more strategic financial role is a natural progression.

• Potential Roles:
  • Financial Analyst or Strategic Finance Manager
  • Fintech Product Manager (if you want to tap into your tech integration skills)
  • Corporate Treasury Analyst/Consultant
• **Why This Fits:**These roles align with your background in liquidity optimization and your MBA. They also typically involve hybrid or remote setups.

4. Corporate Communications and Brand Strategy

Your ability to write for diverse audiences and lead teams makes you a strong candidate for communications and branding roles that blend creativity and business strategy.