Research Study - A step-by-step examination of a group of Users and their needs which adds realistic context to the design process

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Usability Study - A research method that assesses how easy it is for users to complete core tasks in design

Research Presentation-

• Methods
• Data
• Conclusions
• Recommendations

Elements of a User Research Plan -

• Project Background
  • common grasp of the history of the background
• Research Goals
  • foundational research - implicates why you should build the product
  • design research goal - understand how to build the product
  • post-launch research - understand if our app was successful
• Research Questions
  • a handful of questions that we plan to answer during the study
• KPIS
  • time on task; How long it takes for a user to complete a task
  • use of navigation vs search: percentage of what users use navigation and what users use search
  • user error rates: parts of a design that cause users to have an error
  • drop off rates
  • conversion rates
  • system usability scale: a scale survey that determines how easy it is for users to utilize a design
• Methodology
• Participants
  • Characteristics & Screener Survey, diverse perspectives and abilities, incentives
• Script

Usability Study - A research method that assesses how easy it is for participants to complete core tasks in a design

Moderated Usability Study - A moderate guides participants through the study in real-time

Unmoderated Usability Study - participants test out the program without a second person